The television industry in Greece and Cyprus has evolved significantly over the past few years, thanks to the rapid adoption of cutting-edge technology. As the world becomes more interconnected, traditional broadcast linear channels are being transformed by new technological innovations. In this article, we’ll explore some of the key advancements that are shaping the landscape of broadcast linear channels in these Mediterranean countries.
Digital Terrestrial Television (DTT):
The transition from analog to digital broadcasting has been a game-changer for Greece and Cyprus. Digital Terrestrial Television (DTT) allows for a higher number of channels, better image and sound quality, and the ability to transmit additional information such as subtitles and electronic program guides (EPGs). Greece launched its DTT service in 2006, while Cyprus followed suit in 2011. Both countries have since switched off their analog signals, making DTT the primary method of television broadcasting. High Definition (HD) technology have vastly improved the viewing experience for television audiences. These technologies offer a higher resolution and better color accuracy, making images more vivid and lifelike. In Greece, major broadcasters like ERT, ANT1, SKAI, and Alpha TV have made significant investments in HD broadcasting, while in Cyprus, RIK (CYBC) has led the way with HD content.
Over-The-Top (OTT) Platforms:
The rise of Over-The-Top (OTT) platforms has been a disruptive force in the television industry worldwide, and Greece and Cyprus are no exception. These platforms, which deliver content via the internet, bypass traditional distribution channels, allowing viewers to watch their favorite shows and movies on demand. Greek broadcasters have embraced this trend, with popular platforms like ERTFLIX,COSMOTE TV GO, NOVA EON TV and now ANT1 PLUS, offering a range of on-demand and live content. In Cyprus, CytaVision,Epic, PrimeTel are key players in the OTT space.
Interactive Television (iTV):
Interactive Television (iTV) is another technological advancement that has changed the way audiences engage with broadcast content. iTV allows viewers to interact with their television screens, accessing additional…